Donatas Jonikas holds a PhD in Economics and a Master’s in Marketing Management with more than 14 years of experience in the field. He has developed and helped to implement winning marketing strategies for more than 50 businesses in different industries around the globe. He is the author of Startup Evolution Curve, one of top5 best-selling books on Amazon in startup and business innovation categories. In order to write it, he did a global research surveying 1,447 startup founders and running close to 500 in-depth interviews on how to successfully develop a startup business. His marketing manual for startups was featured on FORBES and highly evaluated by more than 30 international experts including CEOs of startup ecosystems, serial entrepreneurs, angel and VC investors. California State University used ‘Startup Evolution Curve’ as a textbook for a new course “Technology and startups” in one of their MBA programs.