Francois is a Marketing and Growth leader with 11 years of experience in demand generation, customer acquisition, and funnel optimisation for leading ecommerce businesses and global SaaS companies.
Head of Growth
Deputy
30 January 2020, 02:00 PM
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About this Speaker
I’m currently the Head of Growth at Deputy leading a team of 21 people across 5 squads: SEO: search traffic, content strategy, link building KPI = # of organic trials Website: platform, information architecture, site speed KPI = visitor to trial CR CRO: buyer's journey, A/B tests, landing page optimisation KPI = visitor to trial CR PGL: freemium, virality, product led growth. KPI = # of Product Generated Leads Goldmine: signup flow, onboarding, path to value, mobile conversion KPI = trial to paid CR "Francois is a passionate, supportive, and capable growth leader. He aims to build high performing teams in which each member is valued and is growing their professional skill set" Ruth Marshall GM Commercial Strategy & Insights at Xero
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