Francois is a Marketing and Growth leader with 11 years of experience in demand generation, customer acquisition, and funnel optimisation for leading ecommerce businesses and global SaaS companies.
Head of Growth
Deputy
Categories covered by Francois
Lessons covered by this speaker
30
The First 7 Minutes of Onboarding
About this Speaker
I’m currently the Head of Growth at Deputy leading a team of 21 people across 5 squads:
- SEO: search traffic, content strategy, link building KPI = # of organic trials
- Website: platform, information architecture, site speed KPI = visitor to trial CR
- CRO: buyer's journey, A/B tests, landing page optimisation KPI = visitor to trial CR
- PGL: freemium, virality, product led growth. KPI = # of Product Generated Leads
- Goldmine: signup flow, onboarding, path to value, mobile conversion KPI = trial to paid CR
"Francois is a passionate, supportive, and capable growth leader. He aims to build high performing teams in which each member is valued and is growing their professional skill set" Ruth Marshall GM Commercial Strategy & Insights at Xero
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