Jacqueline Cook

I bring together brilliant, cross-functional teams to tackle the impossible.

Chief Strategy Officer
Vendasta

30 January 2020, 01:00 PM

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Categories covered by Jacqueline

Talks covered by this speaker

30

How Vendasta went all-in on product-led growth

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About this Speaker

Jacqueline is responsible for defining Vendasta's growth objectives, and to ensure everyone in the company deeply understands them and feels empowered to make an impact toward them. She works with the CEO to shape Vendasta's long term strategy and to align both the culture, organizational design and company metrics toward those long-term objectives. She is also the General Manager of the high-growth division serving Vendasta's mid-market customer segment, which currently comprises over half of the company's revenue. Most recently, Jacqueline played a major role in Vendasta's $40M growth funding round, which marks the single largest technology investment in the Canadian prairies.

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