Liam Boogar-Azoulay

Liam Boogar-Azoulay

ex-Algolia, ex-MadKudu, I help SaaS companies define & implement category-creating brand strategies. Currently spreading the good word of #CollaborativeLearning at 360Learning.

Director of Brand Marketing

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About this Speaker

After launching France's first English-language tech blog in 2011 and building it up to a 15-person company organizing 10 events for 25,000 attendees each year, I converted my skill set to SaaS brand marketing with the thesis statement that great b2b brands look & act like media outlets.

Since then, I've worked at Algolia, MadKudu & most recently 360Learning where I've built brands from scratch, created categories, run billboard ad campaigns, designed offices, logos, websites & swag, and built product, field, content, design & communications teams.

My favorite brand-building exercise is co-organizing huge events with great brands as partners on shoestring budgets.

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