Product Marketer and self-professed "customer experience nerd," on a mission to make SaaS CX suck less.
Product Marketer, Growth & Adoption
FullStory
Categories covered by Melanie
Talks covered by this speaker
20
Beyond Feedback: Quantifying the Qualitative for Measurable CX
31
Every Onboarding Mistake I Made (So You Don't Have To)
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About this Speaker
After building customer success from the ground up at an early-stage startup, Melanie made the jump to FullStory in 2017. At FullStory, she helped lead a cross-functional initiative to revamp user on-boarding and kicked off operational efforts to align Sales, Marketing, and Hugging (that's FullStory's humble but magical combination of Support, Customer Success, and Product Management) as a single-growth unit, with shared mantras, united around the customer experience. Today she works as a member of the Product Marketing practice and continues to own the success of the trial experience.
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