Peter is a product specialist who helps SaaS companies make improvements that drive growth. He has helped over 100 tech companies improve user experience and interface design. With a focus on impacting key metrics such as utilisation and retention, Peter knows how to champion the user whilst also aligning key product decisions within the wider business context.
Peter founded UserActive, where provides a service dedicated to delivering product improvements using a proven process. He manages the SaaS Founders & Execs Facebook group, with over 6,000 founders. Peter also hosts regular SaaS related events as the City Leader for SaaStock Local Barcelona. Previously, Peter founded Front Digital, a web development agency based in London.