Vassilena is a digital marketing strategist, trainer, and speaker. She has close to 15 years of experience in marketing strategy, content marketing, funnel building, and CRO. Her expertise lies in the B2C field and has been applied to SaaS products with more than 500,000 registered users, and e-commerce stores ranging up to €12,000,000 in annual turnover.
In her daily work, she serves as the hands-on expert and the consultant, but also the trainer. Her ambition is to "fire herself" by working with clients' teams to first build a robust strategy and then transfer the knowledge for optimizing and improving marketing actions to the in-house team.