10 experiments that actually worked for our PLG conversion rates

A talk by Brennan McEachran
Co-Founder and CEO, SoapBox

31 July 2020, 01:00 PM

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About this talk

Brennan, CEO and Co-Founder of SoapBoxHQ.com -- an app used by 30k+ managers, shares 10 real-life, actually tested, experiments that worked for improving the conversion rates throughout the SoapBox Funnel. Each lesson is universally applicable, and can (and should) be tested in your product to improve revenue growth today.

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Brennan McEachran

Co-Founder and CEO of SoapBox. On a mission to make better managers.

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