1+1=3 When Acquisition & Retention Work Together

A lesson by Tatiana Morozova and Fung-Lin Wu
MongoDB and MongoDB

January 28, 2021, 08:00 AM

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About this lesson

For product-led growth to be successful for your company, there needs to be a tight alignment between all teams within the company.

In this lesson, you'll learn:

  • How MongoDB's Director of Retention Marketing and Principal of Acquisition Marketing think about acquisition and retention strategy
  • Why it is important for acquisition and retention to have tight alignment
  • What advice they have for other companies!

Tatiana Morozova

Seasonal marketing professional with a strong ability to optimize business processes and scale user growth.

Fung-Lin Wu

As the Director of Retention Marketing at MongoDB, Fung-Lin is focused on driving user activation and engagement throughout a customer's lifecycle.

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