A highly-functioning marketing program doesn't stop at demand gen or onboarding. The same tools and know-how you use to grow and convert leads can be used to increase engagement and renewal rates. In this session, I'll give you ideas to inject retention-first marketing into your current programs and spin up some new (low lift) programs using in-app, email, and more to help your customers better understand and engage with your product.
If you're a product person wanting to focus more on retention, this talk will be helpful for you too. It won't be filled with heavy marketing jargon and doesn't expect everyone to be a marketing expert.