A proven framework for product-led growth

A talk by Eric Keating
VP Marketing, Appcues

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About this talk

As product transitions from a supporting role to lead actor, companies are transforming the way they communicate with users, nurture relationships, and understand user behavior.

Leading with the product (versus sales or marketing) means that the product experience begins earlier and plays a much larger role in the user journey as a whole.

And that means you need a new framework for product-led growth.

We interviewed more than 50 companies and worked with them to create The Product-Led Growth Flywheel—a framework for growing your business by investing in a product-led user experience.

‍ You'll learn:

  • The 4 sequential user segments that correlate with stages in the user journey from awareness to evangelism

  • The key actions that users need to take to graduate to the next stage

  • How to use the framework to align your entire company

  • What makes the flywheel even more powerful than the funnel

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Eric Keating

Eric Keating is the VP of Marketing at Appcues.

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