Building a brand from the inside out

A lesson by Stephanie Bowker
Head of Marketing, Spendesk

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About this lesson

A brand is more than just a catchy tagline and logo: it’s the reputation that you build from every customer interaction from your product to your people. Today, I’ll discuss the importance of investing in internal marketing to ensure your external brand success.

Stephanie Bowker

Stephanie Bowker is the Head of Marketing at Spendesk, driving demand and awareness for the spend management platform that is transforming the way modern businesses spend.

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