"But How do I DO Empathy?" 5 Practical, Down-to-Earth Ways to Incorporate Empathy into your Product's Copy and User Experience

A lesson by Annie Bacher
Copywriter, UX Writing Consultant, AnnieBacher.com

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About this lesson

Everyone says ""write with empathy,"" but actually doing it can be an overwhelming task.

In this talk, you'll get 5 simple, practical strategies for incorporating more empathetic content into your marketing and your product's UI copy starting this week.

Even if you're already using well-known UX strategies like empathy maps or qualitative user testing, you'll come away with some new ideas to try. Learn how to communicate with empathy so that you can connect more deeply with your users and engage them with your product for better retention.

Annie Bacher

Annie's a copywriter and UX writer for B2B SaaS companies, and she helps them create deep connections with customers through user-centered email and website copy.

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