Creating Value vs. Growth-At-All-Costs

A lesson by Ashton Rankin
Product Manager, Vidyard

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About this lesson

Product led at its heart is about generating value. We focus on decreasing time to value, generating value-based pricing, but when many of us start down this path we get distracted by quick wins and short-term metrics. Especially in a world where consumers are more aware of cheap wins this lack of focus on creating authentic value ends up stunting growth. It's time we get back to our roots and start delivering value.

In this class, you'll learn how to detect if you are falling victim to quick hacks and driving short term metrics, and how to reframe how your team thinks about building products.

Ashton Rankin

Ashton Rankin is a Product Manager at Vidyard, where she is leading an initiative to move the company to a product-lead growth model.

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