Customer Success-Centered Marketing: How a Focus on the User Drives Better Marketing for your PLG Brand

A talk by Eduardo Esparza
CEO, Market 8

27 January 2020, 03:00 PM

Claim Your Ticket

By submitting your email you agree to the terms
SIGN UP NOW!

Categories covered by this talk

About this talk

In the Product-Led Growth era, users try the product as the primary means to learn about it. They want to get value from it as soon as possible. So how can marketing most effectively support this? In this talk you will learn: - Why is marketing in crisis? - 6 things you can do to shift the focus of your marketing towards customer success - How to use knowledge bases and helpful content to drive new PQLs - How to think about SEO in a PLG era

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Eduardo Esparza

CEO and Founder at Market 8-SaaS Growth Optimization, CODE8 Founder, BusinessModelMetrics Founder - Angel Investor.

Learn from amazing companies like these

Proudly supported by

Want to sponsor? Contact us to find out more.