Customer Success-Centered Marketing: How a Focus on the User Drives Better Marketing for your PLG Brand

A talk by Eduardo Esparza
CEO, Market 8

31 July 2020, 03:00 PM

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About this talk

In the Product-Led Growth era, users try the product as the primary means to learn about it. They want to get value from it as soon as possible. So how can marketing most effectively support this? In this talk you will learn: - Why is marketing in crisis? - 6 things you can do to shift the focus of your marketing towards customer success - How to use knowledge bases and helpful content to drive new PQLs - How to think about SEO in a PLG era

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Eduardo Esparza

CEO and Founder at Market 8-SaaS Growth Optimization, CODE8 Founder, BusinessModelMetrics Founder - Angel Investor.

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