Analytics Strategy for SaaS

A talk by Fatih Koca
Director of Analytics Strategy, Mixpanel

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About this talk

Data is a hot topic but it can easily turn into a hot mess with wrong or no strategy. Well-devised analytics strategy brings structure and focus to enable effective decision-making. In this session, we will discuss how to drive data-informed product innovation and business growth by leveraging strategic analytics frameworks.

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Fatih Koca

Fatih Koca is Director of Analytics Strategy at Mixpanel. He advises Mixpanel customers on developing their analytics strategy and improving data-informed decision making. He is also guest lecturing on analytics at various Bay Area universities. He worked in various analytics domains such as product, marketing, finance, customer experience and trade. His 10+ years of well-rounded experience spans 5 countries (China, The Netherlands, Turkey, United Kingdom and United States) and 4 industries (SaaS, eCommerce, finance and aerospace).

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