Fireside Chat: How To Optimize Key Business Metrics For Growth

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About this talk

Key Takeaways:

  • How to define a NorthStar Metric for your business
  • Ways to identify growth opportunities to optimize
  • How to get started with growth experimentation with data

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Paresh Mandhyan

Paresh has been instrumental in setting up marketing processes and functional teams for various B2B SaaS companies including RateGain, Cvent (acquired for $1.83B), BirdEye and most recently as the Global Head of Marketing at VWO.

Utkarsh Rai

Utkarsh loves to challenge himself with long-distance runs and has a knack for all things SaaS. He leads customer marketing at VWO.

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