How Behavioral Economics Can Help Drive Product-Led Success

A lesson by Dustin Moore
Senior Director of Marketing, Lighthouse Life Solutions

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About this lesson

My session, "How Behavioral Economics Can Help Drive Product-Led Success," will examine three key behavioral economics concepts, and how they apply to the world of product-led growth. The goal of this session is to provide attendees with a broader understanding of some of the reasons different well-known PLG strategies (people like free things, people don't like losing things, and people don't like to make lots of decisions) are effective. That broader understanding can then be used as a lens for framing other decisions in your PLG strategy.

Dustin Moore

Dustin is a Marketing leader who focuses on digging deep to find effective ways to build value. He is currently the Senior Director of Marketing for Lighthouse Life Solutions, an innovative life settlement company.

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