How high growth startups leverage experimentation to prioritize their product roadmap

A talk by Craig Zingerline
Chief Product Officer, Sandboxx

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About this talk

Learn the ways in which high growth startups leverage experimentation to drive their product roadmap. In this talk I’ll walk you through how to set up a culture of experimentation, how to get started running experiments, and how to use the step-functions of growth to ensure you’re building and launching the right feature at the right time for the right audience.

I’ll show you how to setup and organize your experiment backlog, and where and how experiments fit into the overall product roadmap.

This talk is great for growth marketers and product managers alike looking to step up their game.

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Craig Zingerline

6x founder, advisor, investor. Currently Chief Product Officer @ Sandboxx & Founder @ Growth Minded.

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