Building Your Product's Engagement Ladder

A talk by Sandhya Hegde
Executive Vice President of Marketing, Amplitude

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About this talk

Most products lose 2/3rds of their customers at the point of first contact and struggle to create advocates from the other third. This short talk walks you step by step through creating your product's engagement ladder so you can better activate, convert and retain customers for rapid growth.

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Sandhya Hegde

Sandhya Hegde is the Executive VP of Marketing at Amplitude, driving our strategy to help companies around the world build better products and win. A graduate from IIT Bombay and Stanford GSB, she is passionate about all things technology and business. Having been a startup founder, VC investor at Sequoia Capital and Khosla Ventures, as well as a product leader - Sandhya Hegde is a leading expert on how companies can craft product led strategies for innovative disruption.

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