Not all onboarding is created equal - how to harness the power of a multi-channel onboarding experience

A lesson by Andrea Saez
Product Growth and Education Specialist, ProdPad

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About this lesson

A product can live or die based on the onboarding experience you provide. Join Andrea Saez, Product Specialist @ ProdPad who has done the hard work so you don't have to. You'll learn from her mistakes, and successes when it comes to a multi-channel onboarding approach.

In this Talk Andrea will cover how ProdPad has used beta testing, gamification of in-app messaging and persona based emails to create a multi-channel, multi-touch onboarding approach that speaks for itself day after day.

You'll learn how to put these tests in place to find out what works for your customer base and how you can put your product's best face forward to turn those new customers into loyal customers.

Andrea Saez

Andrea has worked in product management and support for over 10 years with companies in various growth stages, always with a focus customer-centered outcomes and best practices.

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