Every product wants to be sticky and retain users. If you look at retention curves from most products, you’ll see there’s a critical moment where your users will either love your product or leave it and never come back: the OnBoarding. The only problem is that creating a good OnBoarding experience is hard. Really hard. And everybody has opinions on it: Should you drive users to your product directly? Should you guide them step by step? Should you connect them with a human to help them out?
In this talk, I’ll share some of the pitfalls we made at Auth0 while working on the OnBoarding and how we found a new way of working together between Growth Marketing and Growth Product to drive both revenue and user delight.