How to Build Sustainable Word-of-mouth Demand through your Customers

A talk by Eric Peters
Growth Product Manager, HubSpot, Inc.

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About this talk

Join Eric Peters, Growth Product Manager at HubSpot to learn strategies for building word-of-mouth demand through user experience design. Learn examples from world-class companies that are empowering their existing customers to be their biggest marketing team, most helpful support team, and most efficient and consultative sales team.

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Eric Peters

As the Growth Product Manager for HubSpot's integrated online course provider, HubSpot Academy, Peters is responsible for enabling content creators to drive user acquisition, customer retention, and partner enablement efforts for the company, while delivering a world-class educational experience for its users.

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