Beyond Feedback: Quantifying the Qualitative for Measurable CX

A talk by Melanie Crissey
Product Marketer, Growth & Adoption, FullStory

31 July 2020, 01:00 PM

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About this talk

Do you ever hear about a serious CX problem from a customer but struggle to get resources and buy-in to resolve it? This talk is for everyone who's ready to move beyond simply listening and start driving action by predicting impact and measuring quantifiable results.

We'll walk through two real-life examples where we start with qualitative feedback and measure the real impact. Then, we'll look at a tool that gives product leaders an extra boost of confidence for communicating opportunities.

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Melanie Crissey

Product Marketer and self-professed "customer experience nerd," on a mission to make SaaS CX suck less.

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