In the old days of SaaS, MQLs and SQLs were the leads that wanted to hear from Sales. In today’s world of free trials and freemium offerings, the way to qualify true interest has changed. People have to see value in your product before they pay for it. That's where Product Qualified Leads come in.
In this talk, Sherlock CEO, Derek Skaletsky, will go over a step-by-step process to determine which leads are product-qualified and what to do with your PQLs when you've found them.