Branding, James Bond and ‘Boring’ Industries: How Proposify Got in the Game

A talk by Jennifer Faulkner
Chief Communications Officer, Proposify

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About this talk

Branding is often misunderstood or overlooked, especially when it comes to B2B. But, your brand is one of the most important assets of your business. No matter how great your product or service is, if your brand is weak or misguided, you’re going to have a hard time differentiating yourself in the market and connecting with your target audience. A strong brand can help you survive the roller coaster of the business world. It builds connection, loyalty, fans, and champions. It can help you win the unwinnable price war. In this talk, Jennifer will reveal how Proposify developed a brand in the early stages of the company that helped them carve out a presence among established competitors, engage employees, and create an emotional connection with customers in what can be seen as a “boring” industry. And what could all this have anything to do with secret agent 007?

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Jennifer Faulkner

With a diverse 20-year career in marketing and communications, Jennifer survived the trenches of the agency world, working as a copywriter, brand strategist, account executive, and business development manager.

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