"I know! Let's just run a bunch of Twitter ads and see what happens!" This is how most discussions about acquisition begins — and not gonna lie — it's incredibly common, and most likely to result in utter failure.
Instead of burning a bunch of cash in the front yard, we'll take a different approach to identifying your absolute best channels: by starting with your product, your market, and if you have them, your absolute best paying customers.
Get the exact step-by-step process on how to identify your absolute best acquisition channels (and stop doing a lot of shooting in the dark)!