How to Measure the Success of your Product

A talk by Matthew Brandt
Full-Stack Analyst, NZZ

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About this talk

Measuring user interaction with your product, app, platform or website is critical in order to reliably know what to prioritise in next releases, what existing features to optimise or how to communicate with users.

In this talk, I'll show you how to reliably, accurately and easily capture the data that makes this possible in the first place! Using an example landing page, you will see how you can automate event collection in order to supercharge both product and marketing teams in making decisions, communicating with potential leads and customers and lastly, fully understanding what’s happening on the website, app, product or platform.

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Matthew Brandt

Matthew is a seasoned analytics individual with over eight years of experience and currently at NZZ, a leading media company in Switzerland with multiple online platforms and apps.

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