How to turn product advocates into new users

A talk by Margaret Kelsey
Brand & Content Team Lead, Appcues

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About this talk

Learn how to create an acquisition channel from the easiest source you're not already tapping into—your current product advocates.

We'll introduce:

  1. A framework for growing your business through a product-led user experience,

  2. New ways to reach out to product advocates,

  3. The channels to use for advocates to connect with new users, and

  4. Who exactly on your team should be owning the initiative.

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Margaret Kelsey

Margaret leads the brand and content team at Appcues. Prior to Appcues, she spent almost 4 years building and scaling content programs for InVision’s design community.

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