How to tell your brand story through your website - Lessons from Algolia & Madkudu & 360Learning.

A talk by Liam Boogar-Azoulay
Director of Brand Marketing, 360Learning

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About this talk

It's not all logo colors and CSS animations: great websites tell strong stories and become the best way to discover your brand. In this talk, I'll walk you through my step-by-step process of uncovering the brand identity, articulating it in messaging, telling that story through design, and telling an ongoing story through content, co-marketing & community.

I'll share tactical resources like my favorite agencies, downloadable PDFs that you can use on your own, as well as step-by-step guides to building a great SaaS website.

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Liam Boogar-Azoulay

ex-Algolia, ex-MadKudu, I help SaaS companies define & implement category-creating brand strategies. Currently spreading the good word of #CollaborativeLearning at 360Learning.

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