Every Onboarding Mistake I Made (So You Don't Have To)

A talk by Melanie Crissey
Product Marketer, Growth & Adoption, FullStory

31 January 2020, 12:00 PM

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About this talk

Effective product onboarding is critical to driving conversions and preventing churn, but it's not easy to get it right. If your goal is big growth, you can't simply throw a walkthrough tutorial in your app and call it a day. In this session, Melanie will walk you through a brutal teardown of FullStory's most recent onboarding revamp, including a detailed look at what worked and what didn't. You'll walk away with a list of common pitfalls to avoid and some ideas for new tricks to try.

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Melanie Crissey

Product-led growth leader with a big focus on empathy and customer experience

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