How to spot friction & reduce time-to-value

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About this talk

You know those users who sign up but never do anything? Oh and the ones who do something then go inactive. What about the users who are active, but don't engage with your team?

Yea, let's talk about them.

Friction is the largest contributor of drop-offs and a roadblock to conversion/subscription. To fix it, you must first find it. I helped 1000+marketers implement Autopilot and I wanted to share how I spot friction and create experiments to decrease time-to-value.

Let's get more users to Aha! moments faster.

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Shiv Patel

From his experience of helping 1000+marketers onboard on Autopilot, Shiv wants to share how he look for spots of friction and creates experiments to decrease time-to-value.

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