Price Discrimination: The only discrimination good for your business

A talk by Michael Klett
CTO and Co-founder, Chargify

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About this talk

Price discrimination sounds like a bad thing, but its actually just economist-speak for selling the same thing to different buyers at different prices. And, it happens literally all the time. In this talk, Michael Klett, CTO of Chargify, will examine real-world examples of differential pricing and why they make sense. Then, you’ll learn price discrimination strategies to get your amazing product into the hands of more customers.

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Master B2B SaaS Pricing: Five Advanced Strategies for Subscription Models (e-book)

Optimize your pricing for growth and engagement for the long-term. This eBook highlights five advanced strategies to help you grow your B2B SaaS business in a competitive market using pricing as your growth lever.

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Michael Klett

Michael is the CTO and co-founder at Chargify. For over 10 years he has guided the technology and architectural direction of the B2B SaaS platform while helping to grow the team and nurture it’s culture.

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