Price Discrimination: The only discrimination good for your business

A lesson by Michael Klett
CTO and Co-founder, Chargify

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About this lesson

Price discrimination sounds like a bad thing, but its actually just economist-speak for selling the same thing to different buyers at different prices. And, it happens literally all the time. In this talk, Michael Klett, CTO of Chargify, will examine real-world examples of differential pricing and why they make sense. Then, you’ll learn price discrimination strategies to get your amazing product into the hands of more customers.

Michael Klett

Michael is the CTO and co-founder at Chargify. For over 10 years he has guided the technology and architectural direction of the B2B SaaS platform while helping to grow the team and nurture it’s culture.

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