A talk by Andrew Capland
Director of Marketing,
Wistia
Categories covered by this talk
About this talk
In this talk, Wes and Andrew discuss:
- The best source of experiment ideas, your users
- Utilizing process to gain involvement across the organization
- The evolution of experimentation within an organization
- Creating an experimentation roadmap
- Common mistakes and how to avoid them
Andrew Capland
Hey, I'm Andrew. The Director of Marketing at Wistia. I'm a growth geek at heart and used to lead Wistia's Growth Team, where we executed hundreds of experiments across user acquisition and activation over the years.
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