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The evolution of experimentation at Wistia

A talk by Andrew Capland
Director of Marketing, Wistia

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About this talk

In this talk, Wes and Andrew discuss:

  • The best source of experiment ideas, your users
  • Utilizing process to gain involvement across the organization
  • The evolution of experimentation within an organization
  • Creating an experimentation roadmap
  • Common mistakes and how to avoid them

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Andrew Capland

Hey, I'm Andrew. The Director of Marketing at Wistia. I'm a growth geek at heart and used to lead Wistia's Growth Team, where we executed hundreds of experiments across user acquisition and activation over the years.

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