The evolution of experimentation at Wistia

A lesson by Andrew Capland
Head of Growth, Postscript

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About this lesson

In this talk, Wes and Andrew discuss:

  • The best source of experiment ideas, your users
  • Utilizing process to gain involvement across the organization
  • The evolution of experimentation within an organization
  • Creating an experimentation roadmap
  • Common mistakes and how to avoid them

Andrew Capland

Hey, I'm Andrew. I'm a growth geek at heart who coaches leaders on how to scale their impact and navigate growth careers. I've led growth teams at Postscript and Wistia.

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Wistia

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