Product marketing at an early stage startup - Lessons on what really helps drive rapid growth

A talk by Maya Grossman
Strategic marketing adviser

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About this talk

Marketing at an early stage startup is nothing like marketing at a Fortune 500 company. A year and a half into the fast pace of startup life and having done more than I thought was even possible in such a short period of time, I realised that I had to re-think my approach to product marketing. From adopting a customer centric approach and running customer interviews out of a Starbucks, to hacking data to find quick wins. In this keynote I’ll share everything I did and learned about driving growth for an early stage startup.

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Maya Grossman

I design experiences that take customers from thinking "what is this?" to saying "I want this!"

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