The Product Experiment that Increased NPR's Feature Engagement by 22%

A talk by Jake Gluck, Kris McKee and Natalie Moore
NPR, Optimizely and NPR

28 July 2020, 02:00 PM

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About this talk

The product team at NPR doesn't let their own biases and assumptions drive their decisions. Instead, they embed experimentation in their design and development processes, which lets them use fewer developer resources to test out new ideas and take bigger risks.

In this session, you'll hear the process and results of how NPR: -Drove 22% more engagement in the product -Defined and measured their north star metric -Wove experimentation best practices into their product development and a/b testing

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Jake Gluck

Jake Gluck is a Product Analyst working on npr.org, where he runs the digital experimentation program. His work includes web development, data analytics and data journalism.

Kris McKee

Kris is a Senior Product Manager at Optimizely, leading product development for Optimizely’s Program Management product and managing overall enterprise experience. In her spare time, you'll likely find Kris day dreaming in a local art gallery or playing with the nearest dog.

Natalie Moore

Natalie Moore is a senior product manager, focused on connecting audiences with great editorial content. As product owner of NPR.org, she builds new experiences to acquire and retain users. Previously, she worked at the U.S. Digital Service and is a former Peace Corps Volunteer. She lives in Washington, DC with her dog Chickpea.

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