Questions PMs Need to Ask their Customers

A talk by Jim Semick
Founder, ProductPlan

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About this talk

As product managers, we all know we should talk with our customers more. You can improve the quality of your insights by asking the right questions. In fact, a few well-phrased customer interview questions can yield fantastic insights.

In this talk I review several tips and awesome customer interview questions that product managers should ask. I used these customer interview questions to develop and launch GoToMeeting, AppFolio, ProductPlan, and other successful products.

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Jim Semick

Jim has validated and launched innovative B2B SaaS products including GoToMyPC, GoToMeeting, AppFolio, and ProductPlan.

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