Rulebreaking for rule breakers: The ABZs of pattern interrupts in SaaS emails

A talk by Sophia Dagnon and Nikki Elbaz
Unmassmarket and Copyhackers

31 July 2020, 05:00 PM

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We'll review your emails against our pattern interrupt system, pinpoint existing patterns, and show you how to break them

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About this talk

You're breaking rules in your email marketing – and getting results. But you'll soon become a victim of your own success if you don't start interrupting your patterns – because you'll bore even your most engaged users. In this talk, we'll break down the top patterns we see in SaaS emails – and how to break them. Then we'll talk about how to consistently spot your patterns so you protect your emails from the Winning Bore factor.

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Sophia Dagnon

Sophia serves as conversion copywriter at GetUplift, Copyhackers, and her own conversion copywriting consultancy.

Nikki Elbaz

Nikki Elbaz serves as Email Specialist for the Copy Hackers Agency, writing emails for companies like Doodle and Sprout Social. Nikki also works with private SaaS clients, crafting data-driven emails.

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