The Dangers of Activation

A lesson by Ben Winter
Senior Growth Manager at Appcues, Appcues

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About this lesson

Activation when done right can cause your business to skyrocket. However, there is also a dark side to activation. Find out why by watching this talk.

Ben Winter

Ben Winter currently leads the growth efforts at Appcues where he focuses on improving conversion through different stages of the customer lifecycle via in- and out-of-product engagement strategies.

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