If you’ve been to Disneyland (or any theme park for that matter), if you approached one of their employees for a tour, they wouldn't start spewing out a detailed description of all the attractions, rides, shows, and food spots. You’d get bored and probably walk away feeling overwhelmed.
This scenario may seem absurd. But, for most SaaS products, the user onboarding experience is typically just like this, a one-size-fits-all experience. As such, you end up showing all the bells and whistles of your product and overwhelming users in the process. It’s not surprising that onboarding flows that take this spray-and-pray approach results in leaky buckets as new users quickly lose interest.
In this talk, Ramli John, Founder and Chief SaaS Optimizer at OptimizingSaaS.com, shows a 3-step process for personalizing your product’s user onboarding by applying the jobs-to-be-done concept.
You’ll learn: - The “Disneyland” Strategy to personalizing your product’s onboarding - The 3-step process for applying the jobs-to-be-done concept to your onboading - How to identify and remove bottlenecks in your onboarding