The “Disneyland” Strategy: Applying Jobs-to-Be-Done to Personalize Your Product’s User Onboarding

A talk by Ramli John
Founder and Chief SaaS Optimizer,

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About this talk

If you’ve been to Disneyland (or any theme park for that matter), if you approached one of their employees for a tour, they wouldn't start spewing out a detailed description of all the attractions, rides, shows, and food spots. You’d get bored and probably walk away feeling overwhelmed.

This scenario may seem absurd. But, for most SaaS products, the user onboarding experience is typically just like this, a one-size-fits-all experience. As such, you end up showing all the bells and whistles of your product and overwhelming users in the process. It’s not surprising that onboarding flows that take this spray-and-pray approach results in leaky buckets as new users quickly lose interest.

In this talk, Ramli John, Founder and Chief SaaS Optimizer at, shows a 3-step process for personalizing your product’s user onboarding by applying the jobs-to-be-done concept.

You’ll learn: - The “Disneyland” Strategy to personalizing your product’s onboarding - The 3-step process for applying the jobs-to-be-done concept to your onboading - How to identify and remove bottlenecks in your onboarding

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Ramli John

Ramli John is the founder of Optimizing SaaS, where he helps product-led companies optimize their user onboarding experiences that turn trial users into life long customers. He is also the host of the Product-Led Podcast with Wes Bush, the bestselling author of Product-Led Growth.

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