The New Customer Journey

A lesson by Blake Bartlett
Partner, OpenView

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About this lesson

  • How the customer journey has fundamentally flipped due to the rise of PLG
  • Identifying the new buyer persona in a PLG model
  • The role of marketing vs. growth in top of funnel
  • Pro tips on how to marry self-service with a killer sales team

Blake Bartlett

Blake has led investments in companies like Highspot, Calendly, Expensify and Logikcull, among others. He personally coined the term “product led growth,” and has crafted the key definitions and frameworks that have led to rise of the broader PLG movement.

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