The Rise of the User

A talk by Blake Bartlett
Partner, OpenView

31 January 2020, 12:00 PM

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About this talk

Since 1990, the way we sell software has significantly changed. Technology is now inexpensive to create and users demand to try your product before they buy. As a result, modern SaaS companies like Slack, Atlassian, and Calendly are selling to users, not your typical executive buyer. In this presentation, you'll learn why the user is of rising importance.

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