The Rise of the User

A lesson by Blake Bartlett
Partner, OpenView

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About this lesson

Since 1990, the way we sell software has significantly changed. Technology is now inexpensive to create and users demand to try your product before they buy. As a result, modern SaaS companies like Slack, Atlassian, and Calendly are selling to users, not your typical executive buyer. In this presentation, you'll learn why the user is of rising importance.

Blake Bartlett

Blake has led investments in companies like Highspot, Calendly, Expensify and Logikcull, among others. He personally coined the term “product led growth,” and has crafted the key definitions and frameworks that have led to rise of the broader PLG movement.

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