When building software you tend to think that you know all about your customers, and you use that knowledge to plan your product roadmap towards something you are sure it will help them to get the most value from what you are offering. Suddenly you start seeing that that is not what your adoption and retention numbers are telling at the company's reports. They are showing the opposite; customers are slipping away from your product.
What is happening there? The answer is easy, go back and start talking to your customers, that should solve your problem, right? Not exactly.
Join our talk where we will discuss some strategies and techniques that our Data & Research team have been doing in order to propose more effective and efficient experiments by exploring not only qualitative but also quantitative discoveries.
Also, we will share some of the best practices that help us to get our entire team participating on our interviews, from developers and designers to product managers and directors; and how that impacts the results across the organization.