Value Based Pricing Lessons from 14,137 Companies

A talk by Patrick Campbell
Co-Founder & CEO, ProfitWell

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About this talk

Pricing is like the mythical creature of strategy. From seed startups to seasoned enterprise behemoths, there's an alarming level of pricing the world is merely guessing on - and ProfitWell has the data to prove it. Join Co-Founder and CEO, Patrick Campbell, in a monetization deep dive to unpack what they've extracted from over fourteen thousand companies on value based pricing strategy, and why getting it wrong is not an option. You'll uncover the top pitfalls, strategic insights on industry trends, and tactical tools to increase revenue and customer satisfaction.

Key Takeaways

  • Data proving the power of pricing compared to other levers of growth
  • The pricing pitfalls we hate to see
  • Tools to understanding value metrics and price optimization
  • Actionable insights to maximize revenue and customer satisfaction

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Patrick Campbell

Patrick Campbell is the Co-Founder and CEO of ProfitWell, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies.

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