Viral loops: Lessons learned while working on viral loops at Atlassian and how to bake in virality into your product

A talk by Patrick Thompson
Co-founder & CEO, Iteratively

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About this talk

Virality is a critical component of any growth model and can have an enormous impact on the growth of your business. While it might seem random, you can take a systematic approach to baking virality into your product. We'll look at some common examples as well as lessons learned while working on virality at Atlassian. You'll learn how to measure virality, map out your viral loops, and champion it within your organization.

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Patrick Thompson

Co-founder of Iteratively, a SaaS platform for helping teams define, track, and validate their analytics. Previously led teams at Atlassian.

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