How to Decide What Features You Should Give Away For Free VS Which Ones To Gate

A lesson by Ashton Rankin
Product Manager, Vidyard

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About this lesson

In 2019, Ashton and her team launched Vidyard’s free and entry-level Pro offerings, moving the company to a product-led growth model. Today, Vidyard has added 2.8 million users of its video creation, sharing, and engagement tools.

In this talk, Ashton will share how she approached deciding what to offer for free and what to gate for their initial launch, and the decision-making process she continues to use as they expand on their offerings. Hint: She has a passion for shipping delightful products using data-driven decision making to solve real user problems.

Ashton Rankin

Ashton Rankin is a Product Manager at Vidyard, where she is leading an initiative to move the company to a product-lead growth model.

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