Why you should be scoring your product engagement data (and how to do it)

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About this talk

The SaaS business model is dependent on people using (and getting value from) your product consistently over time. But how do you know if they are?

You have to score the engagement of your users and accounts. It’s pretty much the only way to know what the hell is going on with your business, no matter what department you're in.

This talk will not go over how to create an engagement score for your unique SaaS product, step-by-step, but also how to operationalize that data across your SaaS teams.

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Derek Skaletsky

SaaS veteran. Currently helping Product-led teams operational their product engagement data @Sherlockhq.

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