Why Your Product is the New SDR

A talk by Moritz Dausinger
CEO & Founder, Refiner

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About this talk

The traditional inside sales model in SaaS requires a SDR to filter all inbound leads, call them and book demos with qualified leads. Obviously, working through a high volume of inbound leads in a timely manner is stressful, costly and quickly burns out your team.

Luckily, we entered the era of product-led growth. What is different today? Well, you basically have all the information you need to qualify inbound leads automatically at your fingertips.

In this talk, you'll discover how your product is the new SDR in the era of product-led growth. Step by step we'll examine how to successfully identify your best Product Qualified Leads, which tools to use and how to streamline your entire inbound sales process.

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Moritz Dausinger

Moritz is CEO & Founder of Refiner, a user profiling software built for Product-Led SaaS companies specifically.

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