Bonus Content

Talks related to Bonus Content

27

How to get the most out of the Product-Led Summit

29

Monetization Strategies and Opportunities for Software Companies

29

How to have each customer bring you two more customers by simply using your product

29

How & Why ConvertKit Launched a Freemium Product

31

User Research

31

Tracking the SaaS Metrics That Matter Most

31

How to tell your brand story through your website - Lessons from Algolia & Madkudu & 360Learning.

31

The 6 Most Common User Onboarding Mistakes 1,000 SaaS Companies Made

31

How we enhanced Smartlook's Power Features adoption

31

How to Grow Your Business Through Win-Win Partnerships in Marketing

31

Build Customer-Centric Products By Getting The Business Case Right And Optimizing The Metrics That Matter

31

The Power and Impact of Good Product Marketing

31

Product-Led Sales

31

How to Build World-Class Product Teams

31

The Why and How Behind Product-Led Businesses

31

Value Based Pricing Lessons from 14,137 Companies

31

Words matter: How to write with empathy for a better converting customer experience

31

Process-Led Retention: The Proactive Approach To Reducing Churn

31

How to Measure the Success of your Product

31

Maximizing impact with continuous shared understanding

31

6 SEO Secrets From My Time at Typeform

31

The evolution of experimentation at Wistia

31

7 lessons learned from 5 years of product-led experimentation

31

How To Write Fail-Proof Product Descriptions

31

Building Your Product's Engagement Ladder

31

The 3 Rules Behind The Most Successful Products

31

How to Personalize your Customer Onboarding to Reduce Churn

31

A proven framework for product-led growth

31

A Proven Framework to Turn Users Into Customers

31

Prioritization: Saying No to Good Ideas

31

How to Evaluate + Select Pricing [ Value ] Metrics - Using the Pricing Metric Decision Guide

31

How to Create a Website That Supports Your PLG Strategy

31

Demystifying AI

31

Why you should be scoring your product engagement data (and how to do it)

31

How to Effectively Incorporate Experimentation in Product Development

31

How We Use Email to Convert Free Signups Into Customers at Sumo, KingSumo, and SendFox

31

How to spot friction & reduce time-to-value

31

The Dangers of Activation

31

How to Create a Product Led Growth Strategy

31

Product-Led Onboarding

31

How to Build a Product that Acquires Users

31

How to Bake Virality into Your Product

31

Best Practices for the Modern Product Manager

31

Three Blueprints You Can Use to Drive Product Adoption Through Customer Messaging

31

Five Stage Framework To Accelerate Product Adoption!

31

Design Basics for Non-Designers

31

Planning a Product-Led Minimum Viable Product (MVP)

31

Using Customer Insights to Get Organizational Buy-in for Your Product Ideas

31

How to turn product advocates into new users

31

Moving from CS to Product-Led-Growth

31

How to Optimize Free Trial Models

31

How HubSpot Approaches Freemium Acquisition

31

How to Structure your Organization in a Product-First Company

31

How to Use Cold Email to Drive More Free Trial Signups

31

How ActiveCampaign Nurtures Leads & Aligns Sales & Marketing

31

How to Use PQLs in the Sales Funnel

31

Organizing and Instrumenting a Product-led Growth Strategy

31

How to Use Data to Inform Product Strategy

31

The Rise of the User

31

The 3 Rules of Mobile Adoption

31

How to Start Running Product-Led Growth Experiments

31

Every Onboarding Mistake I Made (So You Don't Have To)

31

Analytics Strategy for SaaS

31

Not all onboarding is created equal - how to harness the power of a multi-channel onboarding experience

31

Questions PMs Need to Ask their Customers

31

How Exceptional Companies Turn a Product Roadmap into Product Revenue

31

Beyond Feedback: Quantifying the Qualitative for Measurable CX

31

What is Product Ops, and is it right for you?

31

How to instill product data into your strategy

31

Uncovering the multifarious metrics that impact the Freemium model

31

10 experiments that actually worked for our PLG conversion rates

31

Why Your Product is the New SDR

31

How Vendasta went all-in on product-led growth

31

Blurbs aren't Enough. You ought to read the book: An honest, first-time-founder take on measuring what really matters in SaaS

31

Positioning: Does Your SaaS Matter?

31

Fireside Chat: How To Optimize Key Business Metrics For Growth

31

How to understand your customer and find their internal triggers

31

Freedom to Fail

31

The First 7 Minutes of Onboarding

31

How Behavioral Economics Can Help Drive Product-Led Success

31

First Principles of a Successful Product-Led Growth Strategy

31

Customer Success-Centered Marketing: How a Focus on the User Drives Better Marketing for your PLG Brand

31

Why you need transparency to improve product engagement

31

The Art of the Customer Interview

31

5 Marketing Programs That Will Increase Your Retention (Without Breaking The Bank)

31

Frameworks for Selecting and Implementing Product Analytics

31

How high growth startups leverage experimentation to prioritize their product roadmap

31

Engaging new users through solution-oriented marketing, built by existing users

31

Branding, James Bond and ‘Boring’ Industries: How Proposify Got in the Game

31

Pros and cons of self-serve, sales-driven, and the hybrid model

31

The UX Flywheel: How UX Strategy Enables Effective Marketing Teams

31

Unscalable Ways to Engage, Convert, and Onboard Customers

31

Price Discrimination: The only discrimination good for your business

31

The “Disneyland” Strategy: Applying Jobs-to-Be-Done to Personalize Your Product’s User Onboarding

31

Leveraging Behavioural Analytics to Drive Product-Led Expansion

31

Product-Led Growth Metrics

31

Benchmarks and Baselines

31

When Shipping Fast ain't Enough Anymore

31

Rulebreaking for rule breakers: The ABZs of pattern interrupts in SaaS emails

31

How to Decide if Someone is Product-Qualified

31

How Product and Marketing Co-own the Signup Onboarding: Why the push from product and marketing works great for us

31

Avoiding the echo chamber: How feedback leads to more effective, data-driven marketing messages

31

How to Build Sustainable Word-of-mouth Demand through your Customers

31

Key metrics for every team in a product-led company

31

The Convergence of Product Led Growth, SaaS and Customer Data Platforms

31

How to build Sales & Customer Success team's from the ground up.

31

Viral loops: Lessons learned while working on viral loops at Atlassian and how to bake in virality into your product

31

Product marketing at an early stage startup - Lessons on what really helps drive rapid growth